Original Golden Glo Perkins & Sons rum label
With a legacy spanning over 80 years, Perkins & Sons is a heritage-driven rum brand rooted in the heart of Barbados. As the brand’s Creative Director, Photographer, and Lead Designer, I’ve shaped its visual identity, merging island tradition with modern sophistication. From building the overarching brand world to executing the photography, packaging, and campaign assets, I’ve ensured every design decision reinforces the company’s reputation for craftsmanship and quality.
BUILDING A LEGACY: THE PERKINS & SONS LOGO
The Perkins & Sons logo is a contemporary tribute to the brand’s Barbadian roots. I designed it to convey timeless elegance while appealing to today’s premium spirit audience. The carefully chosen typeface and bold detailing offer a visual bridge between heritage and innovation, anchoring the brand as both established and forward-thinking.
Perkins & Sons proudly sponsored a car at Rally Barbados, celebrating the island’s motorsport heritage and the precision, passion, and craftsmanship that reflect our brand values.
OLD MILL RUM: ICONIC YET CONTEMPORARY
To relaunch Old Mill Rum, I designed a label that reinterprets classic Caribbean rum aesthetics through a modern lens. The pairing of a heritage logo with clean, contemporary typography gives this product a refined presence, appealing to global rum collectors and casual drinkers alike.
Perkins & Sons' 75 rum with our brand new gold lettering label
75TH ANNIVERSARY EDITION: TIMELESS DESIGN FOR A MILESTONE RELEASE
For the 75th anniversary release of Perkins & Sons’ 12-Year Rum, I led the concept and design of a premium commemorative label. Printed on rich black stock with striking gold lettering, the design balances sleek minimalism with a sense of heritage, speaking directly to a mature, discerning audience. I also art directed and photographed the product on location at Lancaster Great House, capturing the spirit’s legacy through visuals used across web, print, and social channels.
EXPANDING THE RANGE: GIN & VODKA LAUNCHES
To bring Perkins & Sons into gin and vodka, I developed a system of illustrations that extends the brand while staying true to its heritage.
For the Sugar Cane Gin, I worked with Bajan illustrator Nicola Barnard Blades to create bespoke etching-style artwork. Each detail was art directed and produced as a vector, making the illustrations scalable for packaging, campaigns, digital assets, and beyond. The system is rooted in craft but flexible for modern applications.
The vodka label takes a minimalist approach, with clean lines, bold contrasts, and a deep black base. It connects with younger, style-conscious audiences while maintaining the same clarity that defines the brand.
Together, the two launches show how illustration and design choices can broaden the range without diluting identity. One celebrates rich detail and heritage, the other sleek modernity, but both speak the same visual language and strengthen Perkins & Sons’ core identity.
Perkins & Sons award-winning gin, Grapefruit Lemongrass and Hibiscus Sorrel, with Gold Coast Gin
Wine World Christmas 2024 Single Page advert
GOLD COAST GIN: DESIGNING FOR LUXURY & LIFESTYLE
Gold Coast Sugar Cane Gin was created as a celebration of Barbados’ sun-soaked coastline. I developed a luxurious visual identity that shimmered with gold accents, echoing the movement of sand and surf. From bottle design to photography, I captured the gin’s relaxed elegance, turning it into both a conversation piece and a collector’s item.
SUBLIME: HONOURING THE ROOTS OF RUM
Sublime White Rum is a return to tradition, crafted in the spirit of Barbados’ earliest rum-making methods. I led the brand and label design, infusing the product with a sense of heritage and prestige. The minimalist label and refined metallic accents reflect Sublime’s purity and craftsmanship, while my art direction and photography reinforced its narrative of artisanal excellence across digital and print.
