Out of Home
I designed a suite of 48-sheet and 6-sheet billboards, hero single-image executions alongside multi-image montages, moving between the drama of the tent's iconic burst opening and the playfulness of the character-led stories. Scale, narrative, and product clarity in equal measure. The campaign lock-up brought together the headline, the 20 Years anniversary mark, and Decathlon's "Ready to Play" message: rooted in heritage, but kept fresh.
Storytelling and Montage Design
The campaign was built around three short films: Day of the Dinosaurs, When Pups Go Paddling, and The Secret Party. Wide, cinematic photography. Incidental textures. Carefully observed character detail. I developed montage compositions to carry those narratives across static media, structured enough to follow, loose enough to feel alive.
Social and Digital Campaign
Adapting the campaign for Meta carousels meant distilling each full film into a handful of slides, selecting the photography that captured the key beats and sequencing them so the whole story landed without a single frame of video. I also produced vertical 9:16 and 4:5 social formats and digital display ads, all designed to feel native to their platforms while holding onto the timeless, filmic quality of the original work.
International Adaptation
I also helped guide how the campaign's visual system could flex for international markets, supporting the adaptation process and ensuring consistency across territories while leaving room for localised needs.
A rewarding project on a brand I hadn't worked with before. Filmic photography, outdoor storytelling, cross-platform design, and a campaign that managed to feel both of-the-moment and built to last.
A secret party on a rooftop, a 2 Seconds tent story
Soak it all in, a 2 Seconds tent story
A roaring adventure, a 2 Seconds tent story
