Quechua - 2 Seconds Tent Stories Campaign
I worked with Redwood’s Creative Directors to bring Decathlon’s Quechua 2 Seconds Tent Stories campaign to life, celebrating 20 years of the iconic 2 Seconds tent. The campaign combined cinematic photography with playful design and narrative storytelling, and the images were created to sit alongside a series of video adverts. My role was to translate this material into clear, impactful campaign visuals across OOH, social, and digital, ensuring the product always remained at the heart of the story.
Out of home Campaign
I designed a suite of 48-sheet and 6-sheet billboards using both hero single-image executions and multi-image montages. These layouts balanced scale, story, and product clarity, moving from the dramatic tent burst opening to playful character-led narratives. The lock-up of the campaign headline, the 20 Years anniversary mark, and Decathlon’s “Ready to Play” message tied the visuals to the brand’s heritage while keeping the look fresh and contemporary.
Storytelling and Montage Design
The campaign was built around three short films: Day of the Dinosaurs, When Pups Go Paddling, and The Secret Party. Each story unfolded through wide, cinematic photography, incidental textures, and carefully observed character details. I developed montage compositions that carried these narratives across static media, structuring them so the viewer could follow the rhythm of the story while still feeling spontaneity and playfulness.
Social and Digital Campaign
A major part of my role was adapting the campaign for Meta carousel ads, where I reimagined each full story from the video adverts into a handful of slides. This meant selecting the right photography to capture key beats, balancing tone, style, and pacing so that audiences could understand the entire story just from a short sequence of images. In addition to carousels, I created vertical 9x16 and 4x5 social formats and digital display ads, all designed to work natively within their platforms while retaining the timeless, filmic quality of the photography.
International Adaptation
I also helped guide how the campaign’s visual system could flex for international markets, supporting the artwork adaptation process and ensuring that consistency was maintained across territories while leaving space for localised needs.
This project was a rewarding opportunity to work on a brand and product I hadn’t collaborated with before. It gave me the chance to bring together filmic photography, outdoor storytelling, and cross-platform design, producing a campaign that felt both trendy and timeless.
A secret party on a rooftop, a 2 Seconds tent story
Soak it all in, a 2 Seconds tent story
A roaring adventure, a 2 Seconds tent story
